CRASH: Featuring KingBilly

CRASH: Live Music and Improv Comedy

In CRASH, the FuseBox Ensemble uses the music and stories of our special guests to inspire high energy improv comedy. The series starts 2009 with a bang with CRASH: Featuring KingBilly, on Saturday, January 24th, at 8:00pm at Edgehill Studios.

About King Billy

At a KingBilly show, you’ll experience something completely different—a blend of high, lonesome bluegrass harmonies, bluesy lap steel and banjo and the country equivalent of AC/DC power riffs. It’s all fused into a seamless whole as tight and dynamic as the Blue Angels in flight. The six bandmembers are equally adept at pickin’ and writin’; like deep-sea anglers, they throw back the good tunes and only keep the great ones. KingBilly can and will play just about anything, as long as it’s good. To a man who knows his pickers, these guys are lively, inquisitive and engaging. To the fairer sex, hot, fun, and one hell of a live show. KingBilly is determined to forge an innovative path to success while maintaining the integrity of the music.

The development of KingBilly is a revolutionary undertaking—a wall-to-wall partnership that encompasses the publishing and production capabilities of Chrysalis Music, marketing/branding/digital expertise of echo, and the mass-marketing clout of Great American Country (GAC), which continues to provide the group with ongoing national TV exposure to 55 million homes. No other country act today has a more complete arsenal of resources, and there’s literally no precedent for this direct-partnership arrangement.

The first album project, produced by Trey Bruce, has been completed by Chrysalis. The band is primed to hit the ground running, thanks to year-long exposure on GAC, which will continue into 2009. The first of several corporate sponsors, Red Roof Inn is on board. The folks at echo have created the overall brand strategy, the first phase of the digital strategy, built the creative resources, and have deployed the first phase of an interactive online-community at kingbilly.com.

In short, the building blocks are in place —the band’s talent and appeal are plugged into a multimedia marketing machine built from the ground up to sell music, tickets and merch. All that’s needed to take KingBilly to the next level is a motivated, ahead-of-the-curve management team armed with the savvy to orchestrate a comprehensive setup that is already in place.

Listen to the music of King Billy
Buy tickets to CRASH: Featuring King Billy

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